If you’re not using Instagram the right way, you’re not just missing out on likes—you’re leaving money on the table. 🏠💸
As a digital marketing agency working with agents, brokers, and property managers all across the USA, we at Gloncy have seen firsthand what works (and what totally flops).
So in this no-fluff guide, I’m breaking down how to turn your real estate Instagram into a lead-generating machine.
Let’s go.
1. Your Feed Ain’t Zillow, So Stop Posting Like It
Your listings are not your brand. Your story is.
Instead of blasting photos of houses like a digital flyer, try this:
- 📽 Post a quick tour where YOU walk the property (show your face).
- 🎙 Talk about the neighborhood vibe. Where do locals eat? What schools are nearby?
- 🤳 Share why you love showing that house.
The key is: People buy from people.
If they trust you, they’ll trust your listings.
Real-Talk Tip:
Behind-the-scenes = engagement.
A story of you prepping for an open house >> a static front porch pic.
2. Reels. Yes, You Gotta Use Them.
“But I don’t want to dance.”
Cool. No one’s asking you to.
Reels are just short-form video, and right now, Instagram is pushing them hard. That means: more reach for free.
What to post as a real estate agent:
- A “3 Things You Should Know Before Buying in [Your City]” reel
- A 30-second walkthrough with captions and lo-fi music
- A “What $500K Gets You In [City]” video (this kills in the USA market)
Think of Reels as mini commercials.
The best part? You don’t need a studio. Just your phone and a little courage.
3. Ditch the Logo — Build Your Personal Brand
Let me break something to you (with love):
Your brokerage’s logo doesn’t matter.
People want to work with you—the human. Not the company behind you.
Here’s how to show up:
- Use a professional headshot for your profile.
- Write a bio that connects, not just sells.
Example: “Helping families find their dream homes in Charlotte 🏡 | DM for buying/selling tips | Powered by @gloncy” - Be in your posts. People trust faces, not facades.
You’re not just selling real estate. You’re selling certainty.
And certainty comes from presence.
4. Your Captions Are Weak — Here’s How to Fix That
Most agents write captions like:
“New listing in Midtown! 3BR, 2BA. DM me for info.”
👎 Snoozefest.
Try this instead:
“Imagine sipping your morning coffee on this porch 😍 This 3BR gem just dropped in Midtown — but it won’t last long. Wanna see it in person? Slide into my DMs before it’s gone.”
See the difference?
Emotion > specs.
That’s how Gloncy helps clients boost engagement—by helping them sound human again.
5. Geo-Tag Everything (Yes, Everything)
If you’re not tagging your location in every post and Story, you’re throwing away free reach.
Why? Because when people search areas like “Naples, Florida real estate,” Instagram pulls up location-tagged content first.
Here’s what to do:
- Geo-tag posts with the city, neighborhood, or building.
- Use local hashtags like #AustinHomes, #NaplesRealEstate, #BrooklynRealtor.
This is local SEO for Instagram—and it works like magic.
6. Use Stories to Stay Top of Mind
Stories are your best friend.
They’re fast, personal, and don’t need to be “perfect.” (In fact, the less perfect, the better.)
Use them to:
- Share open house previews
- Show what your day looks like
- Answer FAQs (Pro tip: Use the Question sticker)
- Share testimonials — even if it’s just a DM screenshot
Gloncy tip: Highlight these Stories into categories like “Listings,” “Client Wins,” “Tips,” and “BTS.” New followers should know what you’re about in 10 seconds flat.
7. Treat Your Bio Like a Landing Page
Quick checklist:
✅ Who you help
✅ Where you help them (city/state)
✅ One call to action (DM? Link?)
✅ A bit of personality
Example:
Helping Miami families buy & sell with ease 🏠
DM “List It” to get your free property valuation
Partnered w/ Gloncy – USA’s digital marketing pros
Make it fun, focused, and action-ready.
8. Build an Offer, Not Just a Feed
Here’s what most real estate agents do:
Post pretty stuff. Wait for likes. Hope someone DMs them.
That’s not a system. That’s wishful thinking.
Instead:
- Create a lead magnet like “Top 10 Mistakes First-Time Buyers Make” (PDF or video)
- Put the link in your bio using Linktree or Stan Store
- Promote it in Reels, Stories, and captions
Boom. Now you’re collecting leads, not just likes.
Want help setting that up? That’s what we do at Gloncy, by the way 😉
9. You’re Not Posting Enough (Sorry)
Once a week? Not enough.
If you want to be seen, you need volume + consistency.
Ideal cadence:
- 3–5 feed posts/week
- Daily Stories
- 2–3 Reels/week
- Engage with 10–20 people/day (comments, DMs, shares)
It’s not about being perfect. It’s about being present.
If this feels overwhelming? Outsource it. (You already know where — Gloncy’s got you.)
10. Track What’s Working (Then Do More of It)
Use Instagram Insights like a business tool, not a curiosity.
Watch:
- What time your audience is active
- Which posts get most engagement
- Which Stories get replies or shares
Then double down.
The algorithm rewards consistency and relevance.
Final Thought: You Don’t Need More Followers. You Need More Clients.
It’s easy to get distracted chasing likes and followers.
But let’s get real…
You’re in real estate to close deals, not go viral.
And Instagram—done right—is the best free platform to do just that.
If you want help building your real estate brand, crafting high-converting content, and turning your Instagram into a legit client-getting machine, hit up Gloncy.
We’re a USA-based digital marketing agency that eats, sleeps, and breathes performance marketing for real estate pros like you.
📲 Let’s Talk
Need help building out your Instagram strategy or content?
Book a free consultation with Gloncy’s team.
Let’s get you out of the scroll zone and into the closing zone.
